LiveJournal: When the LJ abuse prevention team become the abusers, who will protect the LJ users?

Sunday, April 23, 2006

LJ ads and Six Apart

A lot of the problems with the LiveJournal Abuse team are connected with them being unpaid volunteers, with no professionalism and sloppy oversight. When Brad was starting out a volunteer abuse team, and LJ's general heavy reliance on volunteers, made sense. Now LiveJournal is part of the growing Six Apart empire, is there so much excuse?

There were many skeptical voices when Six Apart took over LiveJournal in 2005. A lot of their fears have proved accurate. How many times did LJ say they stood firm in telling their users they "promise to never offer advertising space in our service or on our pages"? LiveJournal now comes with advertising.

With advertising comes a change in the TOS. Another Crappy Policy, says Vinny: "So if you browse Livejournal with a popup blocker on, you could end up getting shitcanned. Isn't that special? I certainly think so. Yet another reason to steer clear of Six Apart like the bird flu."

On LiveJournal, Insomnia discusses ads and Six Apart. "SixApart, btw, apparently blew through $10M in VC funding in 16 months. They've got a third round of VC funding for $12M, but I don't see that as any ringing sign of confidence. That buys them about a year, and as the dotcom crash showed us, a lot can happen in a year."

Like I said before, I don't think Six Apart cares about LJ. LJ isn't a money maker. 6A are splashing their cash on new blogging services, and there's little incentive for them to stop LJ gradually degrading. Keeping up the pressure never hurts though, and in the next day or two I'll be adding a new contributor to this blog, who'll write about some ways we can start creating that pressure. Please share any ideas you have!

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